Elevate

Estefaniha “Niha” Dominguez

Head of Growth Marketing

Key Management Team Members

Summary:

Niha is a bilingual Growth Marketing Strategist with 10+ years leading demand generation and growth programs for technology and cybersecurity companies across the U.S. and LATAM. She supports go-to-market for B2B firms operating within the AWS, SAP, UiPath, OutSystems, and Microsoft partner ecosystems; building scalable marketing systems that blend agile methodology, behavioral psychology, and AI-driven automation. At Elevate Consult, she translates complex frameworks (CMMC Level 2, ISO/IEC 27001, ISO 42001, FedRAMP, AI Governance, Risk Management) into decision-ready narratives for CEOs, CISOs, CTOs, and operations leaders, connecting education, brand trust, and measurable revenue.

Experience & Impact:

Niha has scaled early- and growth-stage B2B SaaS and services through SEO/AEO, paid acquisition, and full-funnel orchestration tied to RevOps. She has built high-velocity content engines, accelerated lead generation for Tech/AI consultancies, and optimized PPC for startups, pairing clean analytics with repeatable campaign playbooks. Recognized for community-led growth and rapid content experimentation, she builds structured-yet-flexible ecosystems where marketing isn’t noise; it’s precision.

Community & Languages:

Creator of NihaCosas, a digital channel for learning lovers focused on online education, automation, and digital wellbeing. Active member of the Women in Growth network. Builds audience and thought leadership with a LinkedIn community of 23K+ followers.
Fully bilingual English/Spanish.

Education:

B.A., Mass Communication (dual specialization in Marketing & Corporate Communications).
M.S., Growth Hacking & E-Commerce (in progress).
M.S., FinTech & Financial Innovation (in progress).

LinkedIn Profile

Credentials

  • Design Thinking Professional Certificate. (DTPC)
  • Innovation Management Certified Professional. (IMCP)
  • Scrum Foundation Professional Certificate. (SFPC)
  • Inbound Marketing.