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Publication date: November 29, 2022

Almost half of customers have left a vendor due to poor digital trust

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Forty-seven per cent of consumers have stopped doing business with a company after losing trust in that company’s digital security, according to new research from certificate authority and cyber security vendor DigiCert.

The findings, which have been compiled in the company’s 2022 State of Digital Trust Survey , also revealed that 84 per cent of customers would consider switching if they were to lose trust in a company, with 57 per cent saying switching would be likely. The survey was administered as a phone and email survey to 400 enterprises and 400 consumers around the world.

As the IT attack surface continues to expand, digital trust is required by organisations for a number of use cases, including connected devices; user identity and access ; data integrity; software security; email protection; and web and digital content integrity.

Furthermore, as customers become increasingly aware of the need for digital trust, and more than willing […]

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