Home » Why startups are cruising for a bruising if they ignore privacy and security

Publication date: November 29, 2022

Why startups are cruising for a bruising if they ignore privacy and security

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The spate of global and local data leaks – privacy breaches that affected millions of Australian consumers and thousands of Australian businesses – have much to teach the corporate world: that business growth should not come at the expense of customer privacy.

These incidents tend to occur because many companies operate business models that collect, manipulate and sell customer data, especially as online and digital are deeply embedded into our lives today.

It is common to pay for products, services and subscriptions with money. For those that are ‘free’ – such as with many of the apps available today – consumers fail to realise that they are in actual fact paying either with their personal data or with someone else’s data. These two options are popular with ad companies and ad-based business models.

It begs the question: is data more valuable than money?Marketers use data to address the growing demand from […]

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